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Capital. Finance. Marketing. Everything You Need to Grow.

We support entrepreneurs in acquiring, scaling, and optimizing businesses while fostering a thriving small business community. Whether you need funding, financial clarity, or bold marketing strategies, we provide the tools and expertise to help you succeed.

Veracity

Your financial backbone, minus the boardroom vibes.
We built Veracity for us. As small business owners who’ve been through the grind—acquiring companies, scaling, stumbling, and figuring it out the hard way—we needed accounting that actually worked for owners. So, we made it happen:
  • Real-time accounting, with transactions coded every day.
  • Custom dashboards that have the important stuff right where we need it.
  • Peace of mind that finance was handled so we could focus on the business.
Yeah, we f*cked up plenty along the way—so you don’t have to. We built this to solve our problem, and now it’s here to solve yours.
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Marketing

A Collective of Bold, Creative, and Strategic Thinkers

The Friday Collective is a group of marketing agencies united by a shared mission: to break the traditional agency mold. We’re tired of the layers of account managers, project managers, and red tape. Our clients work directly with experts who are committed to delivering meaningful, measurable results through fearless transparency, custom strategies, and relentless dedication. We believe in pushing boundaries and redefining marketing with purpose, integrity, and a focus on transforming brands.

PROX Search Capital

Your Search. Your Business. Our Partnership.

PROX Search Capital is the go-to place for capital, knowledge, and hands-on advising enabling self-funded searchers to reach their goal of owning a business through acquisition, helping them to build lasting wealth, find purpose, and be part of a thriving community.

We partner with searchers and acquirers to invest in the right business for them, leveraging our capital to unlock more opportunities, and our experience to secure the most favorable deal.